Branding
Logo Design
Illustration
Pattern Design
Print Design
Pustolov is a brand that offers accommodation in renovated traditional houses across Serbia.
Built from natural materials like stone and wood, each house is restored with care and placed in harmony with its environment.
The idea of Pustolov (“Adventurer”) is to offer guests more than just a stay — it’s about experiencing nature and adventure in a unique way.
Result
The new identity gives Pustolov a clear and memorable voice. Every house has its own illustrated symbol, while the overall brand feels consistent and adventurous. Through merchandise and visual storytelling, Pustolov now stands out as a place where visitors don’t just book accommodation
— they join an experience rooted in nature, authenticity, and exploration.
Concept
The visual identity was designed to reflect this spirit of adventure and closeness to nature. Each accommodation was illustrated as its own character — a small mascot that shows its shape, material, and surroundings. These playful yet minimal illustrations became the main language of the brand, bringing a personal and recognizable touch.
Illustration System
Vibrant colors and bold outlines shape a playful, adventurous style. The illustrations use flat forms and clean details, making the identity clear and adaptable across formats.
Merchandise & Applications
From stickers to T-shirts, tote bags, rolling papers, and even the food menu, the visuals pop up everywhere. Each piece feels playful and adventurous, letting guests carry a bit of the Pustolov vibe with them.
