Branding
Social Media
Posts
Print Design
Next Festival is a cultural and music event in Užice that celebrates music, art, and urban culture.
For the 2016 edition, the identity was built around the retro game Snake, reimagined as a playful system of cubes and bright colors.
The design extended across posters, printed timelines, social media posts, artist announcements, and a short GIF animation. By using Snake as the central visual metaphor, the festival gained a recognizable and flexible identity that worked both in the streets and online.
Result
A flexible identity built on cubes and motion made Next Festival instantly recognizable across formats.
The visual system is made of three core elements:
Cubes in bright neon colors (yellow, pink, purple, turquoise, green) representing music, diversity, and energy.
Snake head shapes, modular and adaptable, driving the motion and rhythm across compositions.
Dark grid background, providing structure and contrast while echoing the digital game environment.
This modular approach allowed endless variations — the Snake could move, grow, and interact with the cubes, mirroring how the festival connects people, artists, and ideas.
